Tracking & analytics
Tracking implemented properly and reporting you can act on, so the question 'which part of this worked?' has an answer.
What you get
Why businesses ask for this.
See what is going unrecorded before you spend more.
One definition of a conversion, used consistently everywhere.
Reporting that names its source and period, every time.
Set up so your team can read it without us in the room.
Included
What's in scope.
Tracking audit
Conversion and event implementation
Form and call tracking
Reporting views
Documentation for your team
A single conversion definition
Reporting
What the reporting actually looks like.
Screens from an account Evo manages, client not named. The setup's output rather than a claim about what it produced.
Process
How it runs.
- 01
Audit
What is installed, what is firing, and what is silently missing.
- 02
Define
What counts as an enquiry, agreed once and applied everywhere.
- 03
Implement
Events, forms and goals wired up and verified live.
- 04
Report
A view that answers the question you actually ask.
- 05
Review
Check it still holds after site or campaign changes.
Questions
Before you ask.
What does the tracking audit cover?
What is installed, what is firing, what is double-counting, and which enquiries are arriving without being recorded anywhere.
Will you install tracking on our site without asking?
No. Anything that collects data is agreed with you first, including which platforms it reports to.
Related
Often briefed together.
Next step
Know which marketing produced the enquiry.