Working together

How we work.

This page exists to answer the questions you would otherwise have to ask on a call. If something here is unclear, that is a fault in the page. Tell us.

01
Discover
The brief, the audience, and the outcome you want to measure.
02
Plan
Scope, channels, deliverables and timeline, written down before anything is made.
03
Create
Concepts approved before production. Shooting and editing in-house.
04
Launch
Content goes live, media goes live, and tracking goes live with it.
05
Measure
Reporting against the outcome agreed at discovery.
06
Optimise
Change what the numbers say to change, then run it again.

Measure

What the reporting actually looks like.

Step five is not a slide. It is the account's own export, read straight from the platform, with the metric, the window, the system it came from and what it covers written beside it. This is one client account Evo runs; the client is not named.

Metric
views in the period
Period
18 March - 16 April 2026
Source
Instagram native analytics, account export
Scope
One client account Evo manages. Client not named.
Metric
share of viewers in Dubai, the top city
Period
18 March - 16 April 2026
Source
Instagram native analytics, account export
Scope
One client account Evo manages. Client not named. Abu Dhabi 4.4%, Sharjah 2.4%, Doha 2.1%.
Metric
viewer gender split, male share
Period
18 March - 16 April 2026
Source
Instagram native analytics, account export
Scope
One client account Evo manages. Client not named. Female 30%, other 1%.

Communication

One point of contact throughout, and a written record of what was agreed at each stage. Verbal changes get confirmed in writing before they are actioned, so nobody is relying on memory.

Approvals

Concepts and scripts are approved before production starts. On shoots, frames are reviewed on set while the set is still up. One round of revisions is included on delivered work; further rounds are quoted rather than absorbed silently.

Timelines

Every scope carries a timeline agreed before work begins. Where a date depends on something from your side, such as approvals, access, product or locations, that dependency is named in the scope rather than discovered later.

Ownership and access

Who owns the finished work, the ad accounts, the site and the tracking is written into the scope before anything starts. Ask for it explicitly and it will be there in writing.

Reporting

Campaign reporting is against the outcome agreed at discovery, not against whichever number looks best that month. Every figure names the system it came from and the period it covers.

What you receive

Masters and platform cuts for production work; account access and documentation for campaign and site work. Nothing is held back as leverage.

Create

What in-house looks like on the day.

One job in the order it happened: the venue, the light going up, the set lit, the camera framed, and the recording. Nothing here is a stock frame or a supplier's - the crew rigging it is Evo's, which is what the second frame is for.