About

A production company that learned to measure.

Evo Media Pro is a creative and performance marketing agency in Abu Dhabi, working across the UAE since 2019: production and media under one roof.

The work started in production in 2019: cameras, lighting, edits. That is still the centre of it, and it is why the studio matters: content gets made here rather than commissioned out.

What changed is the question clients ask afterwards. Good footage is no longer enough on its own; the next question is always what it did. Answering that meant taking on the rest of the chain, paid media, the pages people land on, and the tracking that connects them.

That combination is the whole proposition. Production companies rarely own the media. Media agencies rarely own the camera. Running both means the join between them is somebody's responsibility.

The test we hold the work to is whether it earns its budget. Not whether it wins anything, and not whether it cuts well into a reel.

Coloured sticky notes pinned to a corkboard, each naming a marketing channel

Founder

Fahed Teaib Albaloushi

Evo Media Pro was founded in Abu Dhabi in 2019 by Fahed Teaib Albaloushi, and built alongside a career in transaction banking: First Gulf Bank, then Abu Dhabi Commercial Bank, then First Abu Dhabi Bank, where he was a Director and later an Executive Director.

That is an unusual route into a production company, and it is most of the reason this one is built the way it is. Payments work teaches you that a figure has to reconcile, that a scope is a document rather than a conversation, and that somebody signs their name to the outcome. Those are banking habits before they are agency ones. They are also why a company that started with cameras ended up owning the tracking.

How we operate

Three things we hold to.

Say what the number is
Every figure we publish carries its metric, period, source and scope. If we cannot source it, we do not print it, including on this website.
Own the whole chain
Content, media, site and tracking under one team, so no part of a campaign can be blamed on a supplier you never met.
Write it down first
Scope, timeline, ownership and fee agreed in writing before work starts.