The audience
What is actually available to book.
These describe the creator channel's audience: what is available to book. They are not campaign results Evo produced for a client. Every figure carries its source and the period it covers.
1.91M
total audience across four platforms
- Metric
- total audience across four platforms
- Period
- verified August 2026
- Source
- Live platform profiles, via Emaratino Media Kit 2026
- Scope
- Emaratino creator channel: audience available to book, not a campaign result
21.4M
views in the month
- Metric
- views in the month
- Period
- April 2026
- Source
- Native platform analytics, via Emaratino Media Kit 2026
- Scope
- Emaratino creator channel, all four platforms. Volume varies month to month
92.9%
of views from non-followers
- Metric
- of views from non-followers
- Period
- 30 days to 12 August 2026
- Source
- Instagram native analytics, via Emaratino Media Kit 2026
- Scope
- Emaratino creator channel, Instagram only: reach beyond the existing following
32.8%
of audience located in the Philippines
- Metric
- of audience located in the Philippines
- Period
- 30 days to 12 August 2026
- Source
- Instagram audience insights, via Emaratino Media Kit 2026
- Scope
- Emaratino creator channel. A further 26.1% is in the UAE
Why it works here
Filipino and Emirati, in one booking.
The Philippine Ambassador put the UAE's Filipino population at around 650,000 in 2023, and most brands still advertise to that community in English only. A creator who belongs to both audiences reaches the community here and the market back home in the same activation.
That is a narrow, specific advantage, and it is why this sits alongside paid media rather than instead of it. Creator content earns attention; the campaign around it is what turns attention into an enquiry.
Languages
English
Arabic
Filipino / Tagalog
Formats
What gets booked.
How a campaign is scoped, produced and reported is set out on the creator campaigns service page.
Short-form reels
Cross-posted across platforms.
TikTok series
Recurring formats rather than one-offs.
Photo carousels
For feed, and for reuse in paid.
Story sets
Sequenced, not scattered.
Live sessions
Scheduled around a launch.
Voice-over & narration
In all three languages.
Creator activations
The creators we deal with, and what they make.
Sixteen posts and eighteen frames from creators Evo works with directly. Comedy, interviews, podcasts, food, sport and brand films, made for their own audiences in their own voice, which is why the reach behaves the way it does. Activate, and the roster behind this opens to your brief.
Podcast recorded among the butterflies
Podcast · 0:30
Garden attraction, opening walkthrough
Social · 1:14
Conference stage, walk-on
Event film · 0:11
Money transfer app: on-camera explainer
Brand film · 1:16
How to spot a Filipino
Comedy · 1:20
Panel session, white studio
Panel format · 2:40
Streaming service: creator read
Brand film · 1:09
Refurbished phones: studio read
Brand film · 0:37
Guess the nationality
Comedy · 1:20
Live performance, Filipino song
Music · 1:39
Studio talking head
Comedy · 1:16
Dance challenge: campaign call
Campaign · 0:57
Concert, Manila
Travel · 0:50
Car singalong
Social · 0:43
Cafe menu film
Food film · 0:39
Street food review
Food review · 0:16
Creator reach
Brands our creators have partnered with.
These are brands our creators have worked with, published from their own media kits. A creator collaboration is not an Evo case study.
And many others
The rest of the roster opens on activation.
What you have just scrolled is a sample. The creators we deal with run wider than this - other languages, other communities, other emirates, other kinds of face your audience already trusts - and the ones that fit your brief are put in front of you when you activate. Tell us who you need to reach and we come back with names, their audience figures with the source beside each one, and what the activation costs.
Questions
Before you ask.
Is the audience actually in the UAE?
Partly, and that is the point. The channel splits between the Philippines and the UAE, so one activation lands in both markets. The exact split, with its source and period, is published above rather than described in adjectives.
Is the creator work on this page work Evo did for a client?
No, and the distinction matters. The posts and frames above are the creators' own work for their own audiences. We show them so you can see what a creator makes before you book one, not to suggest Evo ran those campaigns. Where a brand is visible, it is the creator's collaboration and not our client. Results from campaigns we ran are held to the same standard as the audience figures, and go up only when a client agrees to share them.
Can you show results from a creator campaign you ran?
Not yet. We publish audience figures because they are sourced and dated, and we hold campaign results to the same standard. When a client agrees to share theirs, it goes up as a case study with its numbers attributed.
Do we get to approve the content?
Yes. Concept and script are approved before filming, and brand talking points are locked at that stage. How the whole thing is scoped and produced is set out on the creator campaigns service page.